Analysis of factors affecting marketing of honey in Tabora and Dar-es-salaam regions
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Date
2006
Authors
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Publisher
Sokoine University of Agriculture
Abstract
The main objective of the study was to analyse factors affecting marketing of honey
in order to identify interventions which can promote its production and trade. Results
obtained indicated that, in Dar-es-salaam city, factors affecting sales include quality,
colour, availability and originality of honey, packaging facilities and seasonal
changes. Similarly, these factors affect the external markets. Also consumers' income
affects the sales of honey. High Hydroxymethylfurfuraldehyde (HMF) and water
insoluble solids beyond tolerant limit for table honey were found in most of the honey
samples, and aldrin in one sample. Poor harvesting, processing, storage and
transportation were reported
knowledge on honey quality standard, inadequate laboratory facilities for honey and
inefficient marketing information system. There is a correlation between margins and
selling prices which means that price changes are not being passed on to subsequent
marketing channel levels; producers found to get the highest share of consumer price
in the marketing channel. It has been concluded that consumers’ preferences,
education level for both trader and consumer, income of the consumer, quality and
natural state of honey have effect on sale of honey. HMF and water insoluble solids
in honey are major problems facing both traders and producers in meeting National
and International standards. Inefficient marketing information system led to wrong
information on the price and standard of honey by beekeepers. Marketing of honey
was responding well, however retailers earning was not reflecting marketing costs,
meaning that the price rises artificially. To improve the marketing of honey,
beekeepers and traders have to learn market behaviour and consumer preferences.
There is a need for training and capacity building for beekeepers, traders and
as sources of contamination, caused by lack of
extension personnel; to disseminate educational materials and information on quality
standards and price; make possible for beekeepers to access appropriate tools and
equipment. To set grade standards and establish quality controls programs for
inspection and law enforcement; facilitate promotion of Tanzanian honey, by
supporting honey traders in organizing or attending National and International honey
shows; to carry out market survey /research and honey quality analysis
Description
Dissertation
Keywords
Marketing of honey, Production and trade, Sales, Packaging facilities