Analysis of factors affecting marketing of honey in Tabora and Dar-es-salaam regions
| dc.contributor.author | Mkamba,Gladness Allan | |
| dc.date.accessioned | 2025-09-23T09:16:53Z | |
| dc.date.available | 2025-09-23T09:16:53Z | |
| dc.date.issued | 2006 | |
| dc.description | Dissertation | |
| dc.description.abstract | The main objective of the study was to analyse factors affecting marketing of honey in order to identify interventions which can promote its production and trade. Results obtained indicated that, in Dar-es-salaam city, factors affecting sales include quality, colour, availability and originality of honey, packaging facilities and seasonal changes. Similarly, these factors affect the external markets. Also consumers' income affects the sales of honey. High Hydroxymethylfurfuraldehyde (HMF) and water insoluble solids beyond tolerant limit for table honey were found in most of the honey samples, and aldrin in one sample. Poor harvesting, processing, storage and transportation were reported knowledge on honey quality standard, inadequate laboratory facilities for honey and inefficient marketing information system. There is a correlation between margins and selling prices which means that price changes are not being passed on to subsequent marketing channel levels; producers found to get the highest share of consumer price in the marketing channel. It has been concluded that consumers’ preferences, education level for both trader and consumer, income of the consumer, quality and natural state of honey have effect on sale of honey. HMF and water insoluble solids in honey are major problems facing both traders and producers in meeting National and International standards. Inefficient marketing information system led to wrong information on the price and standard of honey by beekeepers. Marketing of honey was responding well, however retailers earning was not reflecting marketing costs, meaning that the price rises artificially. To improve the marketing of honey, beekeepers and traders have to learn market behaviour and consumer preferences. There is a need for training and capacity building for beekeepers, traders and as sources of contamination, caused by lack of extension personnel; to disseminate educational materials and information on quality standards and price; make possible for beekeepers to access appropriate tools and equipment. To set grade standards and establish quality controls programs for inspection and law enforcement; facilitate promotion of Tanzanian honey, by supporting honey traders in organizing or attending National and International honey shows; to carry out market survey /research and honey quality analysis | |
| dc.identifier.uri | https://www.suaire.sua.ac.tz/handle/123456789/7015 | |
| dc.language.iso | en | |
| dc.publisher | Sokoine University of Agriculture | |
| dc.subject | Marketing of honey | |
| dc.subject | Production and trade | |
| dc.subject | Sales | |
| dc.subject | Packaging facilities | |
| dc.title | Analysis of factors affecting marketing of honey in Tabora and Dar-es-salaam regions | |
| dc.type | Thesis |