Tourism is growing rapidly worldwide and its fastest-growing segment is nature-based tourism
(NBT) (Kuenzi & McNeely, 2008), which typically involves experiencing wildlife biodiversity
and enjoying natural environments (Eagles. 2001; Naidoo & Adamowicz. 2005). NBT can take
many different forms, including trekking in mountains and engaging in wildlife safaris.
Tanzania is a prime destination for NBT in Sub-Saharan Africa. The cou:
a tu acted 1.2
million international tourists in 2016. up from 0.6 million in 2006 (World Bank •■) 161. In 2016,
international tourism contributed 13% to GDP. 12% to employment and 21% to