Trends in communication strategies through traditional medicine: responding to the COVID-19 pandemic in Tanzania
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Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
East African Journal of Education and Social Sciences
Abstract
This study sought to establish trends in communication strategies through traditional
medicine in Tanzania. The study employed the descriptive content analysis design as it was crucial for
gaining insights into how language and communication strategies impact the utilization of traditional
medicine in the context of COVID-19 management in Tanzania. The study involved a comprehensive
documentary review of COVID-19 communication materials used in Tanzania to establish how
language and communication strategies impact the utilization of traditional medicine in the context of
COVID-19 management in Tanzania. Data was analyzed through the qualitative content analysis
approach.The study concludes that COVID-19 communication materials made commendable efforts to
reach the diverse linguistic communities in Tanzania, taking into account the country's linguistic
diversity. Kiswahili and English emerged as the dominant languages, which aligns with the linguistic
distribution of the population. This approach promotes inclusivity and ensures access to information.
The materials demonstrated effective translation and interpretation, highlighting a commitment to
accurate translation and cultural sensitivity. It is advisable to incorporate multiple languages, including
local languages, to make the campaigns more accessible and relatable to linguistically diverse
communities in Tanzania. Secondly, it is imperative to maintain clear communication strategies that
empower individuals with varying levels of health literacy. Furthermore, when discussing traditional
remedies, adopting an objective approach and stressing the significance of consulting healthcare
providers for well-informed decision-making is essential. Moreover, the strategic use of visual
elements should be employed to ensure a consistent and well-structured presentation of crucial
information
Description
Research article
Keywords
COVID-19, Language, traditional medicine, Communication strategies, Magufuli.
Citation
Nyinondi, O. (2024). Trends in Communication Strategies through Traditional Medicine: Responding to the COVID-19 Pandemic in Tanzania. East African Journal of Education and Social Sciences 5(1)98-111. Doi: https://doi.org/10.46606/eajess2024v05i01.0353. Introduction d