Do market opportunities for the nile perch matter in contributing to household income? Evidence from lake victoria fisheries in Tanzania

dc.contributor.authorFausta M. Mapunda 1.* ,2, , 3 , 4,5 and 6
dc.contributor.authorMedard, Modesta N.
dc.contributor.authorKusiluka, Lugano L.
dc.contributor.authorAnders Dalsgaard, A
dc.contributor.authorMdegela, Robinson H.
dc.date.accessioned2025-07-15T13:50:20Z
dc.date.available2025-07-15T13:50:20Z
dc.date.issued2021-06-15
dc.descriptionJournal article
dc.description.abstractIncreasingly fish marketing in Tanzania has become demand-driven. Recently, domestic and regional markets for fish are emerging as lucrative business ventures. To what extent Lake Victoria Nile Perch marketing contributes to fishers, processors, and traders’ income in the region remains unclear. This study specifically: (i) examined the marketing opportunities of the Nile perch (Lates niloticus) in the Lake Victoria basin and its contribution to household income and (ii) analyzed opportunities and challenges facing the Nile perch value chain actors. Random sampling was employed to select 100 fishers, processors, and traders. A structured questionnaire was the primary tool for data collection. A multiple regression model was used to estimate the causal effect relationship between fish market opportunities and the income earned. Results indicate that the size of the business capital, knowledge of fish quality control, and bookkeeping were statistically positive and significantly contributed to increased household income at P<0.01. The quantity of fish sold per month shows a significant contribution to household income at p<0.05. The freshness of fish was an important attribute affecting customers' attraction, thereby increasing the income of the fisheries. Weak institutional support forms another potential constraint for Nile perch stakeholders from realizing the benefits of integration in the regional market. The fish chain actors need to develop appropriate marketing strategies such as segmenting the market according to consumers’ preferences to exploit new market opportunities. There is a need to promote policies that support strengthening domestic and regional fish markets for increasing employment opportunities, household income, and economic growth. A comprehensive policy analysis governing fish marketing arrangement and credit markets remains a potential area for further research.
dc.identifier.issn2619-8894
dc.identifier.urihttps://www.suaire.sua.ac.tz/handle/123456789/6858
dc.language.isoen
dc.publisherThe sub Saharan Journal of Social Sciences and Humanities (SJSSH)
dc.subjectNile perch
dc.subjectLake Victoria
dc.subjectValue chain
dc.subjectMarket opportunities
dc.subjectFish attributes
dc.titleDo market opportunities for the nile perch matter in contributing to household income? Evidence from lake victoria fisheries in Tanzania
dc.typeArticle

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