Economic analysis of potentials of mango fruits for local and export markets in Tanzania

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Sokoine University of Agriculture


The study was conducted in three regions of Tanzania which are fairly large producers of mango fruits namely Pwani, Dar es salaam and Morogoro located in coastal Tanzania. The main objective was to evaluate the expanded demand of Tanzanian grown mango fruits in domestic and export markets, which stimulate income generation at household level. Specifically the study aimed at identifying expanded production trends of mango for domestic and export markets in Tanzania; identifying the present major local and export marketing channels and roles played by various marketing participants; and to estimating the market demand for mango both local and export. Primary data were collected using structured questionnaire and analyzed using SPSS computer programme. The standard formula for the annual percentage growth rate indicates that the aggregate national mango production grew at the annual rate of 20% between 1991/1992 and 2001/02 and at the growth rate of 9% per annum between 2001/02 and 2006/07. The study also identified three major marketing channels for mango which are: shipping point markets, wholesale markets, and retail markets. The Concentration index (CI) of 82% was obtained, implying oligopolistic characteristic which is a tendency toward monopolistic market behavior. Constraints that hinder the expansion of mango for export marketing include lack of capital, inadequate suitable varieties for export, pests and diseases particularly the Mango fruit fly. It is recommended that; (i) Measures should be taken to improve the financial investment capital and distribution of suitable mango cultivars (ii)Market channels should be improved more efficient and commercialized.


Masters Dissertation


Mango fruits-local and export markets, Tanzania