Building Commitment in Supplier–Retailer Relationship in Developing Economies: The Case of Tanzania
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Date
2019
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Sage
Abstract
This article investigates the establishment of commitment in developing economies between suppliers and retailers. Previous studies in
supplier–retailer commitment relationship used data only from one side. Furthermore, knowledge of institutions governing relational
exchanges was limited. Network relationship theory and cross-case analysis of sixteen cases that comprised retailers and suppliers
were used. The study shows that affective and behavioural commitments are important in understanding the level of relationship
between retailers and suppliers in Tanzania. Implications of the study and areas for further research were provided.
Description
Keywords
Commitment, Tanzania, Retail,Trust, Retailer-Supplier Relationship
Citation
Nandonde, F. A. (2019). Building Commitment in Supplier–Retailer Relationship in Developing Economies: The Case of Tanzania. FIIB Business Review, 8(1), 39-50.