Franchising configurations and transitions

dc.contributor.author	Castrogiovanni, Gary J.
dc.contributor.author	Justis, Robert T.
dc.date.accessioned	2026-05-05T17:06:49Z
dc.date.available	2026-05-05T17:06:49Z
dc.date.issued	1998
dc.description	Journal Article
dc.description.abstract	As promised in the introductory section, Mintzberg’s theoretical framework was expanded through detailed discussion of franchise organizations. Common franchising configurations were positioned within that framework, and franchise organization transitions were described. Since the intent was to stimulate organization-level research in the franchising arena, key arguments were summarized in a set of testable propositions. Also, indications were given as to how research might proceed beyond the propositions offered here. Finally, organizing implications were summarized, and related marketing implications were elaborated.
dc.identifier.citation	The authors extend considerable thanks to James J. Chrisman, F. Marion Fletcher, Royston Greenwood, Tom Mayes, Danny Miller, Henry Mintzberg, Kevin Mossholder, and Janeen Olsen for helpful comments on earlier versions of this manuscript.
dc.identifier.uri	https://www.suaire.sua.ac.tz/handle/20.500.14820/7519
dc.language.iso	en
dc.publisher	Journal of Consumer Marketing
dc.relation.ispartofseries	Journal of Consumer Marketing (1998) 15 (2): 170–190.
dc.subject	Franchising
dc.subject	Organizational restructuring
dc.subject	Organizational theory
dc.subject	Strategy
dc.title	Franchising configurations and transitions
dc.type	Article

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