Browsing by Author "Kereth, Gudila Ancelm"

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Apprentices perception on apparel fit made with pattern drafting and free-hand cutting methods
(International Peer Reviewed Journal and Book Publishing, 2021) Bakker-Edoh, Dymphna; Kassah, Johnson Kofi; Kereth, Gudila Ancelm; Oigo, Elizabeth B.; Mburugu, Keren G.
Purpose: To assess the perceptions of apprentices on apparel fit made with pattern drafting and free-hand cutting methods. Methodology: The study employed a cross-sectional descriptive survey was considered adequate for this study as it has the advantage of soliciting respondent’s views on the nature of the situation as it existed at the time of a study. The design is an efficient way of collecting information of a large group of people within a short time using questionnaires. The survey design was deemed appropriate for this study as it has the advantage of seeking the views of informal dressmakers and tailors on the use of pattern drafting and free-hand cutting in apparel construction. It allowed for the use of both quantitative and qualitative techniques in the study. This paved way for better understanding of a phenomenon under study. The use of these methods offered the opportunity to have in-depth information and also the weakness in one method is compensated for by the strength in another method. Results: respondents agreed that using free-hand cutting method of apparel construction has certain limitations such as its inability to neither produce a perfect fit, takes care of fullness nor bring out the curves among others. Less than one third of the respondents were of the view that free-hand cutting contributed to perfect fit of apparel. Apprentices held a positive view about the use of pattern drafting as providing better fit of apparel as compared to free-hand cutting. It was summed that although free-hand cutting was the main training method used, some styles, because of their unique features, could only be cut with pattern and comes out better than free- hand cutting. Unique Contribution to theory, practice and policy: The implication is that given the opportunity, training and necessary materials, these apprentices would start using more of pattern drafting than free-hand cutting. Therefore, the study recommended that the IDTA increase the opportunities for pattern drafting training, which will lead to more production of better apparel fit. The study recommended that the IDTA should enact a policy to incorporate pattern drafting and other methods of apparel construction into the training curriculum of apprentices to develop an interest in the use of these methods right from the onset. Additionally, the study suggested that future studies to focus on the factors that contribute to the dropouts during the apprenticeship period.
Behavioural determinants influencing the purchase of imported and locally made apparel among consumers in Dar es salaam, Tanzania
(Sokoine University of Agriculture, 2022) Kereth, Gudila Ancelm
Behavioural determinants; namely cultural, social, personal, psychological and demographics influence consumers apparel purchase. However, there is scarce information about behavioural determinants and purchase of apparel among consumers in Dar es Salaam, Tanzania. Hence, this study needs to explore the behavioural determinants influencing the purchase of imported and locally made apparel among consumers in Dar es Salaam in Tanzania. The objectives of this study were: identifying the consumer demographic determinants that influence purchase of imported and locally made apparel; establishing the consumer purchase of imported and locally made apparel and examining the influence of behavioural determinants on the choice of apparel, choice of shopping outlets, quantity, apparel expenditure, frequency to purchase apparel and a model for behavioural determinants. The study adopted a cross-sectional analytical design. It involved a sampled population of 422 respondents (206 males and 216 females) aged above 18 years. Purposive sampling was used to select shopping outlets, while a systematic random sampling was used to select consumers for interview at the main outlets. Primary data were collected using a questionnaire and an interview schedule. Quantitative data were analysed using descriptive statistics, chi-square, logistic regression and multiple linear regression while qualitative data were analysed based on themes and sub themes of the related variables. The results showed that 88.1% of the respondents purchased imported apparel of which 53.3% purchased apparel from second-hand apparel markets. The findings revealed that males were 1.693 less likely to purchase locally made apparel than females (/?=0.001). Respondents aged 18-25 ( jj -Q.OQ 1), 26-35 (p=0.018) and 36-45 (p=0.004) were less likely to purchase locally made apparel compared to respondents aged above 56 years. Moreover, respondents with Secondary (p=0.004), Certificate and Diploma (/?=0.029) education were less likely to purchase imported apparel compared to respondents with Bachelor degrees. The findings also revealed that 45% of behavioural determinants influenced respondents to purchase apparel. Cultural beliefs, social values, ethical and religious values, social status, social media, apparel loyalty, self-concept, perception and respondents' lifestyle were significant led respondents to purchase apparel. Cultural determinants were significant and less likely influenced respondents to go to shopping malls, second-hand apparel markets, boutiques and apparel shops to purchase apparel. Social, personal and psychological determinants significantly influenced respondents to choose shopping malls, apparel shops and second-hand markets to purchase apparel. Behavioural detenninants significantly influenced respondents on the quantity, apparel expenditure and the frequency of purchase of apparel (/?<0.05). A model for behavioural determinants was developed based on demographics, cultural, social, personal and psychological variables to provide insight towards the purchase of apparel. The study recommends that retailers should study the apparel market and supply apparel based on consumers' preferences. It is suggested that the government should set a policy intended to promote locally made apparel to public sectors, parastatal organisations and other NGOs to to wear on every Friday of the working day and on the national public events.
Comparative analysis of the use of pattern drafting and free hand cutting methods among tailors and apprentices in Kenya and Ghana
(Cari Journals, 2021) Bakker-Edoh, Dymphna; Kassah, Johnson Kofi; Kereth, Gudila Ancelm; Oigo, Elizabeth B.; Mburugu, Keren G.
Purpose: The study aimed at evaluating comparative analysis of the use of pattern drafting and free hand cutting methods among tailors and apprentices in Kenya and Ghana. Methodology: For this research, the study used a cross-sectional descriptive design. The target population was tailors in Githurai, Kenya and Dwa Kitiwam, Koforidua, Ghana. A sample was drawn randomly from this sampling frame which comprised of 30 tailors, with 15 being from Githurai, Kenya and 15 from Dwa Kitiwam, Koforidua, Ghana. This study further used questionnaires to collect primary data. Data obtained from the field was coded and filtered and systematically sorted according to the questionnaire objects using frequency distributions and proportions. With the aid of the Social Science Statistical Package (SPSS) version 26, the researchers used both descriptive and inferential statistics to analyze the results. Results: Ghana is more inclined to pattern drafting than free hand cutting compared to Kenyan tailors who are inclined to free hand cutting as much as pattern drafting. Proving that the individuals vary in their views on free-hand cutting and pattern drafting revealed that the tendency of dressmakers and tailors for free-hand cutting was affected by the technique with which they were educated and the simplicity associated with free-hand cutting processes. Unique contribution to theory, practice and policy: Instructors should cultivate the utilization of pattern drawing to acquire a deeper understanding of the skills of pattern drafting.
Cultural factors and the purchase of locally produced clothes in Tanzania: an empirical study
(Nairobi Journal of Humanities and Social Sciences, 2020) Kereth, Gudila Ancelm
Culture is a significant force in controlling human behaviour, and its effect is so normal and automatic that its behavioural influence is usually assumed as natural. The main aim of the study was to examine the influence of cultural factors on purchase of fashion clothes in Tanzania. Two theoretical constructs which were applied in this study included the optimal theory of distinctiveness and the theory of social impact. Descriptive research design was utilized in the study in order to explain the relationship of consumers’ culture and the purchasing attitude of the clothes. The tool used for collection of data in this research was a questionnaire. A sample of 214 respondents was settled on to ensure low biasness of the data collected. The results were analysed in excel and SPSS version 25. The local clothes purchases are produced to reflect their cultural values in the society. The findings of the study suggest that cultural factors exert great influences on purchasing behaviour of locally produced clothes in Tanzania. The study recommends that the clothing industries should ensure that the customized designs are quality and available in varieties to ensure consumer promotion. They can use media advertising, promotional campaigns, spokespeople, and marketing to change the attitude of consumers towards their commodities. It also provides opportunity for marketers and dress makers to understand consumer behaviour and their cultural challenges so as to transform them into opportunities.
Fit and style modification of apparel using pattern drafting and free-hand cutting among informal dressmakers and tailors
(IPRJB, 2020) Bakker-Edoh, Dymphna; Kassah, Johnson Kofi; Kereth, Gudila Ancelm; Oigo, Elizabeth B.; Mburugu, Keren G.
Purpose: To assess the fit and style modification of apparel using pattern drafting and free-hand cutting among informal dressmakers and tailors. Methodology: Design and style modification were measured using a composite score based on the observation checklist of the finished products of apparel made from both free-hand and pattern drafting technique. There was an agreement between the respondents and the researcher on a common style. One of the styles was to check for fit and others for fit and style modification respectively. The finished product from both methods was analyzed on live models to check on the stitches and seam, arrangement of fullness, application of fastenings, arrangements and position of motifs in the fabric as well as the design details that conform to fit standard based on the checklist used by judges. Special areas of apparel that add up to total fit were identified and assessed. These special areas were the most highly ranked and scored by the judges. Results: sheath dresses constructed using both pattern drafting and free-hand cutting were worn by models for evaluation by the judges. All the five judges indicated that the neckline of the sheath dress made with pattern drafting had no problem giving it a 100% score. The shoulder line of the sheath dress made with free-hand cutting was considered as too long by four (80%) out of the five judges. The implication is that the shoulder line of the sheath dress made with pattern drafting was accepted to be the best. The bust of the sheath dress of both methods was seen to be good by the judges, one (20%) indicated that the sheath dress made with pattern drafting was too tight while another one (20%) also claimed it was too loose with respect to the sheath dress made with free-hand cutting. There was a vast difference in the nape to waist section of the sheath dress made with free-hand cutting as compared to that of the pattern drafting resulting to ill-fitting that amounted to puckering at the back of the dress made with free-hand cutting. Unique Contribution to theory, practice and policy: Additionally, an apparel made using Free-hand cutting apparel was superior in areas such as the length of the apparel and fixing of fasteners as compared with pattern drafted apparel. The study therefore recommended the need to develop and train pattern drafting since it bring success into the apparel construction industry and over-reliance on free-hand cutting could keep some dressmakers and tailors out of business with time.