Browsing by Author "Bright, Neema"

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Domestic tourism motivation and dissatisfaction factors for marine protected areas, Dar es Salaam coast
(Sokoine University of Agriculture, 2024) Bright, Neema
Motivation has been recognized as an important factor influencing people's decisions to travel and choose activities. However, the understanding of what motivates and demotivates domestic tourism, particularly in marine protected areas (MPAs) has remained low. This study identified and explored what motivates and demotivates visitors in travelling to MPAs. An exploratory study design was adopted. The study involved a sample size of 60 local visitors. Quantitative data were obtained from the visitors in the MPAs and partial least square structural equation model (PLS-SEM) was performed with the aid of SMART-PLS 13.0. Qualitative data were generated from visitors through key informant interviews. The data were analyzed thematically with the aid of NVivo11. The study found out that psychological needs have a strong effect on destination attributes in MPAs. Furthermore, the study found that resting and relaxation, pride and novelty are the psychological needs that significantly influence travel to MPAs. It was further noted that destination attributes which were found important included scenic beauty, clean water, cruising environment and staff hospitality. Thematic analysis confirms that the factors that demotivate domestic tourists are the use of improper language, noise pollution, service favoritism, high prices of food and beverages, gender imbalance, lack of inspection, and lack of jet skiing sport. Generally, it can be concluded that understanding the destination attributes and psychological needs is crucial for developing and promoting domestic tourism in MPAs; hence creation of potential repeat customers. The study recommends that implementation of policy pathways should be potentially geared towards improving domestic tourism and retention of repeat customers.
Motivational factors for participation in domestic marine tourism: the case of marine protected areas of Dar es salaam coast, Tanzania
(European Journal of Development Studies, 2024-05-09) Bright, Neema; Mkiramweni, Nickson; Kadigi, Michael
Domestic tourism has rapidly become one of the better options for enhancing social, economic, and environmental development in many countries. For a country to benefit from this option, the participation of citizens in tourism activities is highly encouraged. Several efforts have been made by the government of Tanzania to encourage its citizens to participate in tourism. Despite these efforts, there is still an absence of knowledge of what motivates citizens to visit Marine Protected Areas (MPAs). The study was conducted in marine park reserves, namely Bongoyo, Mbudya, and Fungu Yasini-all located in the Indian Ocean in the Dar es Salaam region of Tanzania (Marine Park & Reserves, n.d.). The study adopted an exploratory research design to explore the factors that visitors consider important for participating in marine tourism. The study used a sample size of 60 respondents. The respondents were gathered using the convenience sampling technique. Data has been collected using questionnaires and telephone interviews and analyzed using the Statistical Package for Social Science (SPSS) v26. The partial least square structural equation model (PLS-SEM) was used to explore the statistical relationships between destination attributes and visitors’ psychological needs for their satisfaction. Findings indicate that psychological needs have a strong relationship with destination attributes. The destination attributes have a significant impact on satisfaction. The study revealed that resting and relaxation, pride, and novelty are the psychological needs that significantly influence satisfaction. Likewise, destination attributes that were mentioned by respondents as important were scenic beauty, clean water, cruising environment, and staff hospitality. It is recommended that service providers understand and match visitors’ psychological needs with destination attributes for their target markets and accordingly design the provision of products and services at affordable rates.