Magesa, Mawazo MwitaJonathan, Joan2023-08-252023-08-252021-10http://www.suaire.sua.ac.tz/handle/123456789/5675Journal articleThe objective of this study was to examine the attributes of a compelling leader to lead Digital Transformation in a formal organization. The study conceptualized a digital leader with 26 characteristics grouped into 5 roles. Sample respondents were drawn from some organizations in Tanzania and a self-reported questionnaire was used for data collection. Preliminary analysis involved examining inter-correlation among leadership attributes, dropping 3 out of 26. Exploratory factor analysis of 23 items produced 7 factors which were grouped into 5 roles while dropping 2 factors with one item each. Only 4 factors and 13 items qualified for confirmatory factor analysis which provided better fit for the sample data. The validity check showed that the digital leadership construct somehow converges and the four factors were different from one another. It is implied that good digital leader is anticipated to foster economic growth, promote innovation and entrepreneurship, and improve service deliveries.enDigital leadershipDigital transformationExploratory factor analysisConfirmatory factor analysisDigital developmentConceptualizing digital leadership characteristics for successful digital transformation: the case of TanzaniaArticle