SME’s perception of product liability on product innovation of pre-packed food products in Tanzania
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Date
2021
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Sokoine University of Agriculture.
Abstract
The Tanzanian food market is saturated with processed food. The study aimed at investigating
the perception of product liability rules (i.e. manufacture, design, and failure to warn defects)
on pre-packed food product innovation in Tanzania. A randomly selected sample size of 100
respondents was involved in the study. Data were analysed through Exploratory Factor Analysis.
Four factors namely defective manufacturing, design defect, failure to warn and product liability
costs emerged to be important. Thus, the three dimensions of product liability and one dimension of
product innovation emerged from the data. In the end, the study concludes that the product liability-
product innovation relationship is much stronger for design defects than the manufacturing and
failure to warn (labelling) defects.
Description
Journal Article
Keywords
Pre-packed food, product innovation, product liability, manufacture defect, design defect, labelling defect (failure to warn)