Content coverage in local government authority websites in Tanzania: a web content analysis
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Date
2019
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of Dar es Salaam Library Journal
Abstract
This study assessed the content coverage on local government authority websites in Tanzania
to establish an understanding of their ability to serve as useful platforms for informing and
communicating with the public. Specifically, the study has determined the thematic areas
covered by web contents, identified the forms and types of web contents, and determined the
intended audience and aims of the web contents on local government authority websites.
Content analysis was used to determine the presence of certain words, themes, or concepts
within the 11 randomly selected local government authority websites. The study’s findings
indicate that content coverage on local government authority websites is very low. Moreover,
most of the web contents were in less rich media and were specifically for providing news
and alerts on current events rather than providing knowledge and complementing experts in
the provision of services to local communities. The study concludes that with the low level of
content coverage, local government authority websites cannot serve as one-stop information
centres. It is recommended that local government authorities should generate more web
contents for complementing their services rather than concentrating on news provision.
Description
University of Dar es Salaam Library Journal, Vol 14, No 1 (2019), pp 82-97
Keywords
Web content coverage, Web contents forms, Local government authority websites, Web content analysis, Tanzania