Factors influencing choice decision for marketing channels by coffee farmers in Karagwe District, Tanzania

Simple item page
dc.contributor.authorNtimbaa, G. J.
dc.contributor.authorAkyoob, A. M.
dc.date.accessioned2021-01-26T12:17:31Z
dc.date.available2021-01-26T12:17:31Z
dc.date.issued2017
dc.descriptionGlobal JournalloVol.6(2):1-10en_US
dc.description.abstractMarketing channel choice is among the most complex and challenging decisions facing farmers. This study therefore assessed the factors influencing choice decision of marketing channels by coffee farmers in Karagwe District of Tanzania. A cross-sectional research design was employed to collect data from 120 smallholder coffee farmers using semi-structured questionnaire, participatory group discussions and key informants interviews. The data were analysed using qualitative analytical techniques such as descriptive statistics as well as quantitative methods such as regression analysis. The Multinomial Logit Model was employed to determine the factors influencing farmers’ choice for marketing channel. The study found that farmers sell coffee through three main marketing channels namely; Rural Primary Societies (35%), Private Coffee Buyers (46.7%) and Village buyers (18.3%). The Model results show that three factors significantly influenced the farmer’s marketing channel choice namely; Age of household head, price of dry coffee cherry and distance to selling center from homestead. Further results showed that there were wide variations of farm gate prices between farmers selling in different market channels. The study recommends the restructuring of cooperative societies, introduction of formal credit facilities to provide favourable credit to farmers and the establishment of more rural primary cooperative societies’ and private coffee buyers’ buying centers in the remote villages to reduce transportation costs.en_US
dc.identifier.issn2319 – 5584
dc.identifier.urihttps://www.suaire.sua.ac.tz/handle/123456789/3348
dc.language.isoenen_US
dc.publisherGlobal Institute for Research & Educationen_US
dc.subjectMarketing Channelen_US
dc.subjectContractual Choice Factorsen_US
dc.subjectMultinomial Logit Modelen_US
dc.titleFactors influencing choice decision for marketing channels by coffee farmers in Karagwe District, Tanzaniaen_US
dc.typeArticleen_US
dc.urlhttps://www.longdom.org/articles/factors-influencing-choice-decision-for-marketing-channels-by-coffee-farmers-in-karagwe-district-tanzania.pdfen_US

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
Ntimba and Akyoo -2017-factors-influencing-choice-decision-for-marketing-channels-by-coffee-farmers-in-karagwe-district-tanzania.pdf
Size:
827.65 KB
Format:
Adobe Portable Document Format
Description:
Download

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.67 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Articles, Conference and Workshop Papers Collection