Eliciting Consumer WTP for Food Characteristics in a Developing Context: Application of Four Valuation Methods in an African Market

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dc.contributor.authorAlphonce, Roselyne
dc.contributor.authorFrode, Alfnes
dc.date.accessioned2021-08-05T09:23:26Z
dc.date.available2021-08-05T09:23:26Z
dc.date.issued2016
dc.descriptionJournal Articleen_US
dc.description.abstractWe elicit willingness to pay for conventional, organic and/or food-safety-inspected tomatoes in a traditional African food market. We identify four elicitation methods that can be conducted with one respondent at a time, and use them in a field setting: the Becker–DeGroot–Marschak mechanism, multiple price lists, multiple price lists with stated quantities, and real-choice experiments. All four methods give sim ilar results; showing that consumers are willing to pay a premium for organic and food-safety-inspected tomatoes. However, the size of the premium is significantly larger when consumers choose between alternatives than when they indicate their reservation price. The new multiple price lists with stated quantities were easy to explain in the busy market setting, gave the respondents the opportunity to deter mine the amount they wanted to buy, and had valuations in line with the other non-comparative valuation methodsen_US
dc.identifier.citation25en_US
dc.identifier.urihttps://www.suaire.sua.ac.tz/handle/123456789/3826
dc.language.isoenen_US
dc.publisherWILEYen_US
dc.subjectBecker–DeGroot–Marschak mechanismen_US
dc.subjectchoice experimenten_US
dc.subjectfield experimentsen_US
dc.subjectfood safetyen_US
dc.subjectfield experimentsen_US
dc.subjectorganicen_US
dc.subjectprice listsen_US
dc.subjectTanzaniaen_US
dc.subjectwillingness to payen_US
dc.titleEliciting Consumer WTP for Food Characteristics in a Developing Context: Application of Four Valuation Methods in an African Marketen_US
dc.typeArticleen_US
dc.urlhttps://doi.org/10.1111/1477-9552.12170en_US

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