Forces driving purchasing behaviour of tourists hotels along tourist-agricultural supply chain in Zanzibar

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dc.contributor.authorBengesi, K. M. K.
dc.contributor.authorAbdalla, J. O.
dc.date.accessioned2018-06-29T05:14:18Z
dc.date.available2018-06-29T05:14:18Z
dc.date.issued2018
dc.descriptionInternational Journal of Marketing Studies, 2018, 10 (20): 36-46en_US
dc.description.abstractThis paper examined forces driving tourists’ hotels purchasing behaviour. The results revealed that the tourist hotels consider several factors before deciding to source vegetables and fruits from smallholder farmers. The most prominent factors for the tourist hotels to source vegetables and fruits were consistent quality, regular supply, compliance to legal practices, and hygiene conditions. Interestingly, proximity to the tourists’ hotels and competitive price of fruits and vegetables were not among important driving forces contributing to the choice of sourcing points. This suggests that the tourist hotels are willing to pay premium prices so long they are assured of quality and regular supply, compliance to legal practices and observe hygiene conditions. With the fact that smallholder farmers lack access to appropriate market information, produce at subsistence level and lack logistic infrastructure this call for a change of mind-set among smallholder farmers and position strategically to take advantage of emerging markets.en_US
dc.identifier.urihttps://www.suaire.sua.ac.tz/handle/123456789/2465
dc.language.isoenen_US
dc.publisherCanadian Centre for Science and Educationen_US
dc.subjectAgricultureen_US
dc.subjectEmerging tourism marketsen_US
dc.subjectPurchasing behaviouren_US
dc.subjectTourismen_US
dc.subjectSupply chainen_US
dc.titleForces driving purchasing behaviour of tourists hotels along tourist-agricultural supply chain in Zanzibaren_US
dc.typeArticleen_US
dc.urlhttp://www.ccsenet.org/journal/index.php/ijms/article/view/73611/42119en_US

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