Consumer demand for branded and packaged processed foods: the case of rural and urban towns in Tanzania

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dc.contributor.authorKway, Yudathadei
dc.contributor.authorAlphonce, Roselyne
dc.date.accessioned2021-08-10T14:58:37Z
dc.date.available2021-08-10T14:58:37Z
dc.date.issued2020-12
dc.description.abstractThis paper elicit the demand for packaged and branded processed food products in selected urban and rural towns of Tanzania, where 630 consumers were randomly selected from two urban and four rural towns based on their size and distance from the primary city Dar es salaam. Garrett’s Ranking Technique and Multinomial Logistic Model were used to assess consumer’s purchasing habits and drivers of choices for branded and packaged processed foods. Results show that there are variations and some similarities in consumer habits in rural and urban towns, and in small and big towns on: - the type of processed foods bought, source of processed food, preference on brand types and drivers of consumer choices. The study shows that majority of the consumers in urban towns are driven by “quantity” while the rural consumers are driven by “storage” when buying packaged maize flour; on the other hand, “large volume” drives urban consumers, and “safety” rural consumers when buying packaged edible oil. In addition, the study showed that consumers from both rural and urban towns prefer branded to unbranded products due to their preference for “good sensory attributes”. Furthermore, results from the Multinomial Logistic Model report education, income, level of refinement and price to have a significant influence on the choice of a brand type for edible oil; while household size, trust, safety and nutrition are important factors influencing the choice of a brand type for maize flour. Implying choice of brand is different for different products, depending on the proliferation of these brands.en_US
dc.identifier.urihttps://www.suaire.sua.ac.tz/handle/123456789/3852
dc.language.isoenen_US
dc.publisherAgricultural Economics Society of Tanzaniaen_US
dc.subjectProcessed Fooden_US
dc.subjectRuralen_US
dc.subjectUrbanen_US
dc.subjectBranden_US
dc.subjectPackageen_US
dc.subjectMaize Flouren_US
dc.subjectCooking Oilsen_US
dc.titleConsumer demand for branded and packaged processed foods: the case of rural and urban towns in Tanzaniaen_US
dc.typeConferencce Proceedingsen_US

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