Effectiveness of hiv/aids campaigns on sexual behaviour among the youths in Bunda district, Tanzania
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Date
2011
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Sokoine University of Agriculture
Abstract
Despite campaigns against HIV/AIDS, youths continue to be affected disproportionally by
the pandemic. Therefore, there is a need of measuring the effectiveness of HIV/AIDS
campaigns among the youths since there is no cure of HIV/AIDS infection. The general
objective of this study was to determine the effectiveness of HIV/AIDS campaigns on
sexual behaviour among the youths in Bunda District, Tanzania. The specific objectives
were documentation of main messages of campaigns on sexual behaviour among the
youths; determination of the attitude of youths towards campaigns against IIIV/AIDS,
assessment of the level of awareness about HIV/AIDS; assessment of their sexual
behaviour; and determination of the correlation among the altitude towards campaigns
against HIV/AIDS, knowledge about HIV/AIDS. The study adopted a cross-sectional
design and a sample of 142 respondents was used. Data were collected through
questionnaire - based interviews. 8 Focus Group Discussions and key informant
interviews. The Statistical Package for Social Sciences (SPSS) Version 12 was used to
analyse the data. Descriptive statistics, likert scales and correlation of variables were used
to gauge levels of risky sexual behaviour, misconceptions about means of HIV/AIDS
transmission, level of awareness about IIIV/AIDS, attitude of youths towards campaigns
against HIV/AIDS, and attitude towards use of condoms. The major findings indicate that
the main messages for HIV/AIDS campaigns were about HIV/AIDS transmission, VCT,
and HIV infection prevention. The overall attitude towards HIV/AIDS was positive (30,5
out of 50.0); the overall awareness was high (39.2 out of 50.0); and the overall attitude
towards condom use was 38.7 out of 50.0. The correlation between attitude towards
campaigns against HIV/AIDS and sexual behaviour was not significant (p = 0.712). In
view of the conclusion it is recommended that HIV/AIDS control programmes should
measure the effectiveness of their campaigns against HIV/AID so as to enable them to
come up with interventions for HIV/AIDS prevention.
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Keywords
Sexual Behaviour, HIV/AIDS, HIV/AIDS Campaigns