The use of cell phones in sharing market information among beef cattle smallholders in Mpwapwa District, Tanzania
| dc.contributor.author | Urassa, N. S. | |
| dc.contributor.author | Mvena, Z. S. K. | |
| dc.date.accessioned | 2019-01-07T05:30:53Z | |
| dc.date.available | 2019-01-07T05:30:53Z | |
| dc.date.issued | 2015-06 | |
| dc.description | Journal of continuing education and extension, 2015; 6(1):806-825 | en_US |
| dc.description.abstract | This study sought to establish the role of cell phones in communication and dissemination of market information for beef cattle smallholders in Alpwapwa District, Tanzania. The study also identified the existing channels related to beef cattle market information for smallholders. A .sample of 120 respondents, four focus groups of discussants and 12 key informants were interviewed. Data wen.' collected using a structured questionnaire from the 120 respondents, a focus group discussion guide and a guide JOr key informant. The questionnaire-based data were analvfed using the .tati.s.tical Package .for Social Sciences where descrimi•e statistics, and inferential (117C111'SiS using ('hi square (7) lest. The findings reveal that the majority of respondents possessed and used cell phones in sharing market inliirmation. This Method 117/S complemented by ,fac.e-toT face interaction and using annual auctions calendar channels'. The ('hi-square (7,- ) test showed positive significant association between access to beef cattle market information via cell phones and awareness of market prices exploration: also between sales volumes demands and high beef Cattle grades applicable in the market. From these findings, it IS concluded that cell phone iech1701eg1' is one of innovative communication pathways that can improve traditional communication channels. llowever, the effective use of cell phones was constrained by major problems, which were established to be; limited availability of electricity,fOr charging the phones and lack of reliable source' of market information. It is' therefOre recommended that the government should increase availabilit of power in rural areas...from various sources including solar enem ' gy and from the ,Vational grid to facilitate effective use of cell phones. Also, livestock information units should be established at the ward and village levels for easy access to reliable livestock information. | en_US |
| dc.identifier.uri | https://www.suaire.sua.ac.tz/handle/123456789/2713 | |
| dc.language.iso | en | en_US |
| dc.subject | Cell phones | en_US |
| dc.subject | Communication | en_US |
| dc.subject | Market information | en_US |
| dc.subject | Beef cattle | en_US |
| dc.title | The use of cell phones in sharing market information among beef cattle smallholders in Mpwapwa District, Tanzania | en_US |
| dc.type | Article | en_US |