Abstract:
The rise of modern food retailing in developing economies is criticised
for marginalising the small scale agribusiness actors. The marginalisation is due to
high requirements on delivery and set food standards which are obstacles to most of
small scale actors. The current project explores the CSR practices of agribusiness
entrepreneurs in Tanzania in improving the underdeveloped value chain of fresh
meat and processed peanut butter. Interviews were conducted in Arusha and
Morogoro in Tanzania with managers, owners and beneficiaries of the practices.
By using thematic qualitative case studies of the interviews, the study reveals that
trust, regular supply of the products and relationship are very important for the CSR
supply chain establishment. Furthermore, the study shows that reduced credit
facility and rudimentary technology are major challenges that threaten the practices
of linking small scale farmers to modern food distribution in Africa. The recommendations are offered regarding the steps for further improved underdeveloped
supply chain. This study adds value on the CSR practices of agribusiness entrepreneurs from developing economies
