Sokoine University of Agriculture

Factors determining the rise of modern food retailing in East Africa: Evidence from Tanzania

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dc.contributor.author Nandonde, Felix, Adamu
dc.contributor.author Kuada, John
dc.date.accessioned 2020-10-23T14:17:30Z
dc.date.available 2020-10-23T14:17:30Z
dc.date.issued 2018
dc.identifier.citation Nandonde, F. A., & Kuada, J. E. (2018). Factors determining the rise of modern food retailing in East Africa: Evidence from Tanzania. In Marketing management in Africa (pp. 224-240). Routledge. en_US
dc.identifier.uri https://www.suaire.sua.ac.tz/handle/123456789/3291
dc.description.abstract The food retail sector has undergone dramatic changes in the East African Community (EAC) since the beginning of this century. Both African and non-African international retail firms have entered the market and have gradually expanded their outreach to the major towns of the various East African countries. Despite the increasing importance of the changes to consumer behaviors and shopping habits, there is a dearth of empirical knowledge about factors influencing the changes, and the opportunities and barriers to growth of the international retail firms operating in the region. This chapter pulls together fragmented theoretical and empirical knowledge about the roles that international retailers play in the EAC countries and to explore the opportunities and barriers to their expansion. It also reports the results of a preliminary investigation of the impact that supermarkets are having on food consumption habits in Tanzania. The analysis suggests that factors such as the growing middle class and wage employment in East Africa combine with the increasing rate of urbanization and lifestyle changes to provide growth opportunities within the retail sector. However, import constraints, inadequate infrastructural facilities, limited availability of good quality local products and administrative bottlenecks act as barriers to growth. en_US
dc.language.iso en en_US
dc.publisher Routledge en_US
dc.subject supermarket, Tanzania, Relationship theory, East Africa en_US
dc.title Factors determining the rise of modern food retailing in East Africa: Evidence from Tanzania en_US
dc.type Book chapter en_US


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