Sokoine University of Agriculture

Consumers’ attitude towards Fairtrade coffee in the UK

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dc.contributor.author Nandonde, Felix, Adamu
dc.date.accessioned 2020-10-22T13:07:52Z
dc.date.available 2020-10-22T13:07:52Z
dc.date.issued 2012
dc.identifier.uri http://www.suaire.sua.ac.tz/handle/123456789/3286
dc.description.abstract The rapid worldwide expansion of Fair Trade coffee sales was highly reported to be accelerated by the involvement of large retailers (LRs). The purpose of this research was to understand factors influencing consumers’ Fairtrade coffee purchase intention in the UK. Factor analysis was conducted with sample of 219 coffee consumers with the aid of SPSS 17. The general findings of the study indicates that credence processing attributes defined as ‘ethical’, ‘production techniques’ and ‘fair trade products’ are the major factors that influence consumers intention in purchasing of coffee in the UK. However, credence process content attributes such as ‘quality’ and ‘decaffeinated coffee’ also emerged as the most significant factors in influencing consumers’ attitudes towards coffee. en_US
dc.publisher UNIVERSITY OF NAIROBI en_US
dc.subject Consumers, attitude, fairtrade, coffee, UK en_US
dc.title Consumers’ attitude towards Fairtrade coffee in the UK en_US
dc.type Article en_US


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