Sokoine University of Agriculture

Uses of mobile phones in agriculture-based small and medium enterprises in Ulanga district, Tanzania

Show simple item record Kisusi, F. Sife, A. S. 2019-01-11T11:02:56Z 2019-01-11T11:02:56Z 2015-06
dc.identifier.issn 0856-4094
dc.description Journal of continuing Education and Extension, 2015; 6 (1):869-881 en_US
dc.description.abstract This study examined the uses of mobile telephony in agriculture-based Small and Medium Enterprises (SMEs) in Ulanga district, Tanzania. Specifically, the study examined the innovative uses of mobile telephony and established the contribution of mobile phones to the performance of agriculture-based SMEs. A multi-stage sampling technique was employed to obtain a sample of 104 SME owners for a questionnaire-based survey and 40 focus group participants. Quantitative and qualitative data were analyzed using SPSS programme and content analysis respectively. The study ,findings indicate that most SME owners were 40 years or younger with almost an equal number of males and females. Nearly all SME owners had formal education with about half having primary education. Expenditure on mobile phones per day was generally high for rural settings. Innovative uses of mobile phones included beeping and usage of applications such as loudspeakers, cameras and voice recording. The use of mobile phones in agriculture-based SMEs had enhanced customer and managerial satisfaction; increased revenue, number of customers, access to markets and sales volume: and improved operation efficiency. It is concluded that the use of mobile phones had enhanced the performance of agriculture-based SAIE.c. While beeping is used to cut down communication costs, mobile phone applications such as loudspeaker, voice recording and cameras are used innovaiively. for decision making and record of events. It is recommended that mobile service providers continue devising more useful applications' and services that can enhance the performance of businesses. Meanwhile, entrepreneurs' should he proactive in using mobile telephony services to enhance their business. en_US
dc.language.iso en en_US
dc.subject Mobile phones en_US
dc.subject Small and Medium Enterprises en_US
dc.subject Ulanga en_US
dc.subject Agriculture en_US
dc.title Uses of mobile phones in agriculture-based small and medium enterprises in Ulanga district, Tanzania en_US
dc.type Article en_US

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