Sokoine University of Agriculture

Co-operative members’ decisions on coffee marketing channels and factors influencing their choices in Rombo district, Tanzania

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dc.contributor.author Mrema, M. J.
dc.date.accessioned 2018-04-26T09:59:36Z
dc.date.available 2018-04-26T09:59:36Z
dc.date.issued 2017
dc.identifier.uri http://www.suaire.sua.ac.tz/handle/123456789/2118
dc.description A DISSERTATION SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF SCIENCE IN AGRICULTURAL AND APPLIED ECONOMICS OF SOKOINE UNIVERSITY OF AGRICULTURE. MOROGORO, TANZANIA. 2017 en_US
dc.description.abstract Although Agricultural Marketing Co-operative Societies (AMCOS) play a major role in coffee marketing, not all members seem to use them effectively since some of them are using private traders as their coffee marketing channel. The question now is what influences their choices on which channel to use on coffee marketing. The main objective of this study was to analyze co-operative members’ decisions on coffee marketing channels and factors influencing their choices in Rombo district. Specifically the study aimed at describing the coffee marketing system and evaluates the existing potentials of AMCOS, assessing the factors that influence co-operative member’s choice of coffee marketing channel and comparing the transaction costs incurred by the user and non-user of AMCOS in coffee marketing. Two-stage sampling procedure was followed to select four AMCOS and a total of 200 sample respondents who were the co-operatives members. Both primary and secondary data were collected. The study noted that, only 16.5% of the members trade with private buyers. By using SWOT analysis the study found that co operatives are internally strong, while the external analysis shows the co-operatives current strategies do not respond well on the use of the external opportunities. Logistic regression analysis indicated that only four variables that is, access to inputs, payment system, access to market information and trust were significant at 0.05 probability level, this means the aforementioned factors are the ones which influence co-operative member’s choice of coffee marketing channel. From the independent sample t test it has been noted that, AMCOS as a marketing channel has higher transaction costs than private traders. The study concluded that, co-operatives do not perform well in coffee marketing compared to private traders although members have more faith to co-operatives than to private traders. Therefore the study recommends that, there is a need to strengthen organizational and institutional capacity of AMCOS. en_US
dc.language.iso en en_US
dc.publisher Sokoine University of Agriculture en_US
dc.subject Coffee marketing channels en_US
dc.subject Agricultural Marketing Co-operative Societies en_US
dc.subject Rombo District en_US
dc.subject Co-operative members en_US
dc.subject SWOT analysis en_US
dc.title Co-operative members’ decisions on coffee marketing channels and factors influencing their choices in Rombo district, Tanzania en_US
dc.type Thesis en_US


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