Abstract:
This article discusses the concept of marketing library and
information services as an important library activity. It also stresses
the need for librarians and information specialists especially those in
academic libraries in developing countries to become proactive and
to take marketing as a serious and obligatory library function. With
the emergence of new information providers and diverse avenues that
enable information users/seekers to access information even outside
library premises, the authors argue that it is very likely librarians with
lose potential clients. Marketing of library services is therefore
considered to be a tool that can be used by librarians to fight and
compete and also attract both new customers and old library users.
The article also suggests a number of media that can be used to
market library services in academic libraries.
