Browsing by Author "Nandonde, Felix Adamu"
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Item Analysis of Women Small Scale Entrepreneurs Practices during Business Negotiations in Tanzania Agribusiness(AJOL, 2013) Nandonde, Felix Adamu; Liana, Pamela JohnThere is a growing interest in the women participation in business ventures in Africa. The move has seen huge endorsements of capital from donors, governments and private sector to entrepreneurial development among women. Despite these efforts business growth among women entrepreneurs seems to be slower than is the case with their male counter parts. Studies that have so far been conducted in Africa have been focusing much on emancipating women from various social cultural and economic barriers. Negotiation is very important in business success. This article explores women entrepreneurs’ business negotiations practices in Tanzania agribusiness. Purposive sampling technique was used for selection of the respondents to participate in the study. The study employed interview-administered questionnaire and 131 women small-scale entrepreneurs involved in selling of agri-food participated in the study. Descriptive analysis employed and data were analysed by using the Statistical Package of Social Science (SPSS) window 16.0. In general study indicates that women lack soft skills during business negotiations and feel shy when negotiate with their male counter parts. For the growth of the business owned by women some advice were provided for building business negotiation skills of entrepreneurs.Item Building Commitment in Supplier–Retailer Relationship in Developing Economies: The Case of Tanzania(Sage, 2019) Nandonde, Felix AdamuThis article investigates the establishment of commitment in developing economies between suppliers and retailers. Previous studies in supplier–retailer commitment relationship used data only from one side. Furthermore, knowledge of institutions governing relational exchanges was limited. Network relationship theory and cross-case analysis of sixteen cases that comprised retailers and suppliers were used. The study shows that affective and behavioural commitments are important in understanding the level of relationship between retailers and suppliers in Tanzania. Implications of the study and areas for further research were provided.Item Consumers’ reactions to involvement of large retailers in selling of fair trade coffee(Newcastle University, 2010) Nandonde, Felix AdamuThe Fairtrade Labelling International Organisation (FLO) reported recently global sales of Fair Trade (FT) products estimated to reach €1.3 billion in 2009. Certified FT coffee is the leading commodity and estimated to be 0.01 of the international coffee trade. The United Kingdom is among of the major market of the Fair Trade (FT) products with annual growth sales of 33 percent and sales estimated to reach £700 million in 2009, while coffee sales stand at £ 157 million and estimated to be 20 percent of the country coffee business. Recently worldwide expansion of FT with other factors was highly reported to be accelerated with the involvement of large retailers (LRs). Since 2002 when own label of FT products was introduced in the UK, grievances started and many authors criticised the FLO movement of commercialisation by giving LRs licence to use Fairtrade mark, which once were produced by alternatives trading organisations (ATOs). To reach mass market FT products needs LRs distribution channels which many retailers started to stocked FT products e.g The Coop stocked Cafedirect FT coffee since 1994. However, the challenge is on the use of own label and the willingness of the LRs to implement the Fairtrade guiding principles for the benefit of small producers in the South. The purpose of this research is to explore consumers’ reactions to the involvement of large retailers (LRs) in selling FT coffee. Two objectives addressed by the study related to coffee, first understanding factors influencing coffee purchase intention and consumers attitudes to involvement of LRs in selling FT coffee. And two analytical techniques used to analyse data collected in June, 2010 in the high street of Newcastle by face to face interviews. (1) Factor analysis conducted with sample of 219 coffee consumers to understanding factors influencing purchase decision, (2) Cluster analysis employed to identify customers’ reaction to LRs involvement in selling FT coffee. Factor analysis was employed to identify consumers’ attitudes towards coffee. The study indicates that credence processing attributes are the major factors that influence consumers in the intention of coffee purchasing in the UK. such as ‘ethical’, ‘production techniques and fair trade products’. However, credence process content attributes such as ‘quality’ and decaffeinated coffee are most significant in influencing consumers’ attitudes towards coffee. Second is on cluster analysis, two clusters identified, cluster one is the male ‘ethical consumers’ influenced by retailers image and social responsibilities activities. This group is Findings of the study need to be interpreted with cautions because, there are two major additional factors can change coffee purchase. in favour of LRs to use their own label. Cluster two is female ‘ethical and well being consumers, the group is not favouring LRs to have their own label for fair trade coffee. Interesting findings is that this group is not against the involvement of LRs to sell FT coffee limitations first js-the^ample size is a very limited number of the UK coffee consumers, second is the result based on the evaluation of hypothetical attributes of coffee and any additional factors can change coffee purchase.Item Exploring Foreign Tourists’ Image of Tanzania: A Factorial Analysis Approach(Routledge, 2015) Nandonde, Felix AdamuIn the last decade, the economy of African continent and Tanzania in particular has witnessed a business boom of the tourism sector. While the sector has continued to grow and become a dependable source of direct and indirect employment to youths in urban and rural areas, the sector has been awash with challenges. These challenges include terrorism attacks, energy crises and poor infrastructure. However, the impact of these challenges on the image of Tanzania as a tourist destination has not received the deserved attention. This study explores the perception of visitors towards Tanzania as a tourist destination after they have completed their tourist visit. This study employs factor analysis technique to explore country destination image. Questionnaires were administered to visitors at some of the tourists’ hotels and Julius Kamabarage Nyerere International Airport (as a major exit point) in the country. Frontline employees, various tourist sites and access to services emerged to be strong tourist destination image factors. This implies that the efforts of marketing tourism destination should focus on promoting all the sites the country has.Item Factors influencing consumers’ supermarket visitation in developing economies: The case of Ghana(Elsevier, 2019) Schmidt, Dadzie H.; Nandonde, Felix AdamuThe purpose of this chapter is to explore the factors that influence consumers in developing economies, and specifically in Ghana into shopping in the supermarkets. A convenience sampling technique was used to collect data in two cities of Accra and Kumasi in Ghana. Using exploratory factor analysis and analysis of variance for 300 respondents, the findings show the curiosity of economic shopper, quality and safety, esthetic motives, and social motives are the four factors that influence Ghanaian consumers to shop in the supermarkets. The study provides areas for further research and strategies to be undertaken by retailers in Ghana.Item Factors limiting the flow of food innovation ideas from modern food retailers to local food suppliers in Tanzania(Routledge, 2019) Nandonde, Felix AdamuThis paper explores factors that constrain the flow of innovation ideas among downstream actors in the food value chain in Tanzania. Prior focus was on the improvement of products, but the influence of downstream actors has received little attention from the researchers in Africa. Qualitative method was deemed to be adequate and advantageous because the study was on understanding the challenges of innovation flow among downstream actors in the food value chain in Tanzania. Food suppliers were selected from international or local retailers using contact information of the processers provided on the packaging. The empirical findings of this study indicate that trade credit, government requirements, counterfeit products, consumers’ preference and lack of skilled staff limit the flow of innovation in the food value chain in Tanzania.Item "International firms in Africa's food retail business-emerging issues and research agenda(Emerald, 2016) Nandonde, Felix Adamu; Kuada, JohnPurpose The purpose of this paper is to describe the state of the retail sector in Sub-Saharan Africa, to point out the lack of information on some critical issues and to raise some questions about relevant topics for researchers and practitioners in the retail area for the African market.This paper is comprised of a comprehensive review of the literature and integrates the fragmented body of knowledge on the area of retail internationalisation and food marketing. The gaps in the literature identified here may help to understand the sector better and develop academic research agendas on both the growth of the modern food retail sector and the agribusiness sector in Africa. Four major topics were identified in the urban agri-food retail business in the African continent: large global retailers in Africa’s food sector; the internationalisation of African food retailers; the procurement practices of international retailers; and, the food-buying behaviour of Africa’s middle class.Item Modern food retailing buying behaviour in Africa: the case of Tanzania(Emerald, 2016) Nandonde, Felix Adamu; Kuada, JohnPurpose – The purpose of this paper is to explore modern food retail buyers’ behaviour in developing economies using the case of Tanzania. This paper provides an insight into the decision-making practice of modern food retail buyers’ behaviour in emerging modern food distribution systems, where the buying task involves balancing the retailer’s commercial interests with more stringent government regulations that shape food business in the region. Design/methodology/approach – A qualitative case study approach was used for the study. The researcher used semi-structured interviews with retailers for data collection and corroborated them with secondary data. Data were thematically analysed. Findings – The study shows that the criteria used by modern food retailers in the selection of local food suppliers are reliability, quality, trade credit and legal certification. The task is further complicated by the overlapping food certification requirements of various government agencies, which impose limitations on the buyers’ decision. Due to the exploratory nature of the study and its focus on the context of a particular geographical marketplace, the findings may not be generalizable to other countries. Originality/value – This is the first academic study of the criteria used by modern food retailers in the selection of local food suppliers in Tanzania.Item Perspectives of retailers and local food suppliers on the evolution of modern retail in Africa(Emerald, 2018) Nandonde, Felix Adamu; Kuada, JohnPurpose – The purpose of this paper is to present the findings of an exploratory qualitative study of the evolution of modern food retailing in Tanzania ( from both retailers and suppliers’ perspectives). Design/methodology/approach – The qualitative case approach was used in this study. Participants were drawn from three sets of actors: retailers, local food suppliers, and government institutions. Data were collected using semi-structured interview format. Thematic qualitative analytical technique was used for the data analysis. Findings – According to the results of the study, seven major factors that account for the evolution of modern food retail in the country were identified. These are availability of suppliers, acceptance of trade credit, innovation, lifestyle change, institutional support, convenience, and availability of consumers. Originality/value – The study has expanded the knowledge of the evolution ofmodern food retail in developing economies by using the relationship marketing theory. Furthermore, the study employed some major actors in the food value chain to understand determinant factors that accelerated the evolution of supermarkets in Tanzania.Item A PESTLE analysis of international retailing in the East African Community(Wiley, 2019) Nandonde, Felix AdamuAlthough many retail firms from around the world have established a presence in the East African Community (EAC), not all internalization attempts have been successful. Application of the PESTLE model—which examines various political, economic, social, technological, legal, and environmental issues—to investigate the barriers and opportunities in the sector highlights several obstacles to effective and efficient commerce. These include poor infrastructure, inadequate skills and training, and lack of legitimacy. In some cases, these deficiencies also hamper the efforts of locally based retailers to expand in the region. Ultimately, business success may depend on the ability of local governments to design policies and practices that enhance rather than hinder trade and development.Item Understanding corporate social responsibility as implemented by SMES in Tanzania: the case of the Hotel industry(AJOL, 2012) Nandonde, Felix AdamuSince Tanzania embarked on private sector reforms that started in mid 1990s, the country experienced a growth of entrepreneurs in the hotel and hospitality industry. While entrepreneurs in the hotel industry form a major part of the booming tourism industry and contribute significantly to economic growth, their potential is being undermined by an unorthodox business practices such as overpricing and provision of substandard services. However, this does not mean they are not participating in corporate social responsibility such as providing food to the needy and supporting people faced with natural calamities such as floods. Despite the growing interest in corporate social responsibility (CSR) and initiatives of entrepreneurs, little attention has been paid to these small scale entrepreneurs in developing countries such as Tanzania. The purpose of this paper is to understand corporate social responsibility (CSR) implemented by entrepreneurs in the hotel industry in Tanzania. This paper is intended to fill the gaps in the literature of the CSR implemented by entrepreneurs in developing countries. The data were collected in Morogoro and Dar-es-Salaam from October 2011 to January 2012. Samples of 156 respondents were recruited for the study and included managers, owners and managing directors of these hotels. Quantitative approach was employed and a questionnaire was used for data collection. A 37-item, five point Likert scaled questionnaire was administered to 156 respondents. SPSS window 16.0 was employed for data analysis. Cronbach α was used to measure scale reliability and communality to test the suitability of the elements used. The findings reveal six strong factors:, supporting sport, supporting community, environmental concern, cultural events, supporting elder people, and fund raising. The study shows that entrepreneurs in hotel industry in Tanzania paid attention to CSR as capital assets to win the confidence of communities in their business operations